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Social media has become an important part of any smart marketing mix, and small businesses could benefit the most. Unfortunately, many seem to be missing the mark. Despite the tools available on social sites, small business owners are dragging their feet when it comes to taking advantage. A report from marketing technology firm Netsertive examines how […]

Do you dread the prospect of choosing the right point-of-sale (POS) credit card machine for your business? That’s understandable, given the wide selection of terminals on the market and the various features they offer. Let USB Payment Processing provide some guidance! For face-to-face (card present) sales in a traditional retail setting, POS terminals are the recommended solution

An authorization only (auth only) transaction is a special category that protects the merchant by assuring that the customer’s card limit is high enough to cover the transaction. This type of sales transaction puts a hold for the amount of the sale on the card’s available limit. The transaction does not settle for several days

By Brian Roberts   |    Writer, speaker, and entrepreneur    |    @mrbrianjroberts It was February 2014 and I was stuck. My goal was to get my former fashion accessories brand into Urban Outfitters. We had just landed several major media features, but the coverage got the attention of everyone but my intended target:

Selecting the best merchant account provider for your business is a critical move that requires some time and effort on your part. At USB Payment Processing®, we believe the process starts with an honest assessment of your business and the type(s) of credit card processing options it requires — traditional retail, e-commerce, mobile, wireless, dialup

Many small businesses operate on tight margins. That’s one reason they have been slow to upgrade their payment systems to accept EMV chip-enabled cards. Many are also stymied by the cost and complexity of the required changes. Unfortunately, delaying can have expensive consequences. October 2015 marked the deadline for small businesses to upgrade their payment

Marketing Advice No matter what business you’re in, it’s important to build a personal relationship with your customers. Today, our customers are inundated with marketing messages–over 250 messages daily. With so much information flying at them, it’s not surprising that it is so hard to get their attention. In a rush to be more efficient,

For businesses that accept credit cards, the merchant account statement represents the sum of three basic types of charges: interchange, assessments and markups. Understanding the rates and fees that you are paying is one way to make sure you’re getting the best products and services for your credit card processing needs. At USB Payment Processing®,

If you’re an online merchant, you’ve probably heard about electronic payment gateways in reference to credit card processing, and you may even use one. However, there may be some confusion in your mind as to what exactly a payment gateway is and how it differs from a virtual terminal. USB Payment Processing® has the information

A lot of entrepreneurs get discouraged because they don’t have massive marketing budgets and assume there aren’t effective ways to promote their business without deep pockets. This is far from the truth. Even with an unlimited marketing budget, you still need to develop a creative campaign that will produce results. Marketing is more about your