USBNE

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5 Ways to Market Your Business for Free (or Nearly Free)

A lot of entrepreneurs get discouraged because they don’t have massive marketing budgets and assume there aren’t effective ways to promote their business without deep pockets. This is far from the truth. Even with an unlimited marketing budget, you still need to develop a creative campaign that will produce results. Marketing is more about your …

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Credit Card Processing and the Prepaid Card

Credit card processing is a broad term that encompasses several electronic payment card categories: credit cards of all stripes (“plain vanilla”, rewards, corporate), debit cards (signature and PIN), EBT (electronic benefits transfer), gift and loyalty cards. Another option that’s growing in popularity is the prepaid card. A prepaid card is actually a secured card because …

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How to Write the Perfect Business Email Using Just 5 Questions (Infographic)

There’s no way around it. People are overwhelmed with email. And with 205.6 billion emails sent per day — 112.5 billion of which are business related — “overwhelmed” is probably too polite a word. As a result, getting your own emails opened, read, and responded to is harder than ever. In fact, of all the business …

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Senator Asks FTC to Examine EMV® Certification Delays

Snags in the EMV certification process continue to delay the transition to chip cards in the United States. Now a U.S. Senator has asked the Federal Trade Commission (FTC) to get involved to help protect vulnerable small- and medium-sized businesses (SMBs) and consumers. Senator Dick Durbin (D-IL) sent a letter to FTC Chairwoman Edith Ramirez …

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Protecting Your Business from Chargebacks

All businesses that accept payment cards are vulnerable to chargebacks, or a customer-initiated reversal of an electronic payment. Chargebacks can be a time consuming and expensive part of doing business, but there are ways to limit their impact. A chargeback occurs when a cardholder disputes a transaction directly with the card issuer, bypassing the merchant. There …

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