USBNE

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5 Reasons Customer Retention Should Be a Priority for Your Business

The Need for a Customer Retention Strategy Depending on the study and industry, the cost of acquiring a new customer can cost as much as five to seven times more than retaining an existing customer. Unfortunately, only 40 percent of companies actually have an equal focus on acquisition and retention. Sadly, the majority of businesses …

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U.S. EMV® Adoption Rate Not Meeting Expectations

New survey results from The Strawhecker Group (TSG) estimate that only 37 percent of U.S. merchant locations are EMV-ready just months after the October 2015 liability shift. Despite concerted, industry-wide efforts, it appears that many businesses are just not getting the message. For the uninitiated, EMV is a globally-accepted standard that replaces a payment card’s …

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3 Big Company Strategies that will Build Your Small Business

You may have watched some those super-expensive Superbowl ads go viral over the years and lamented your own small (or nonexistent) marketing budget, knowing that kind of exposure is out of reach. Well, it may not be after all. After this year’s Superbowl, the Brewers’ Association, an industry group representing the majority of craft brewers …

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How to Write the Perfect Business Email Using Just 5 Questions (Info graphic)

There’s no way around it. People are overwhelmed with email. And with 205.6 billion emails sent per day — 112.5 billion of which are business related — “overwhelmed” is probably too polite a word. As a result, getting your own emails opened, read, and responded to is harder than ever. In fact, of all the …

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