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Branding, services, promotions, products, pricing, prints, blogs, advertising, research and social media — all of this is marketing. With all the marketing options out there, it can be difficult for small businesses to know what to do. Here are some simple steps to help you market your small business: 1. Get organized. Getting an organized plan […]

It’s been more than two years since the EMV® mandate went into effect (October 1, 2015), shifting liability for card-present fraud to whichever party is the least EMV-compliant in a fraudulent transaction. Basically, what this means is that if a customer comes in to your business and charges $1000 on an EMV chip card, and you

Disorganization and a lack of math skills and marketing acumen are what small business owners are concerned about, according to a recent survey. Despite these concerns, though, most small business owners are optimistic. Conducted in late December of 2017 by market research firm Critical Mix, the survey polled just over 500 small business owners about

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable source, you are missing out an incredible marketing opportunity, as it makes it easy to spread the word about your product and

Security PAYPAL SHUTS DOWN TIO’S SYSTEM. PayPal said it had shut down TIO’s system after the discovery of a security issue. Neither PayPal nor TIO released details about the issue. In a statement, PayPal said it involves “security vulnerabilities on the TIO platform and issues with TIO’s data-security program that do not adhere to PayPal’s information-security standards.”

Small business, Shop Small, holiday shopping, Marketing Advice HOLIDAY SHOPPING SEASON With Small Business Saturday just around the corner, a new poll, Manta, found that 52 percent of business owners are expecting an increase in sales this year. Here are five ways that owners can prepare for Small Business Saturday and market their businesses on a budget. 1.     JOIN

Payment Processing, Security MASTERCARD INC. WILL NO LONGER REQUIRE SIGNATURES ON TRANSACTIONS. ETA member Mastercard Inc. will drop its rule requiring merchants to get signatures for transactions made with its credit and debit cards in North America. The change will go into effect April 13, 2018, Mastercard Executive Vice President of U.S. Development Linda Kirkpatrick announced

USING A BUSINESS CREDIT CARD TO MANAGE DAILY EXPENSES CAN BE A GREAT BUT IT CAN BECOME A LIABILITY FOR YOUR BUSINESS. 1. CHOOSING THE WRONG TYPE OF CREDIT CARD It’s important to note that not all credit cards are created equal. Business credit cards and personal credit cards are different products that carry different

DATA SECURITY SHOULD BE ONE OF YOUR BUSINESS’S PRIORITIES. The Equifax breach is reminding small business owners that they may be vulnerable to cybercriminals Small businesses often lag behind big companies in data security, not believing they might be targets. But 61 percent of the victims of breaches in 2016 were businesses with fewer than

USING VOICE-ACTIVATED PAYMENTS FOR TRANSFERS, PAYING BILLS AND MORE The State of Voice Pay We’ve all experienced the frustration of epic fails with voice assistants, often leading to garbled words, misfires and misinterpretations of your original intent. Amazon Alexa now allows customers to make re-ordering simple via voice commands. Apple has enabled Siri to support