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Marketing Advice No matter what business you’re in, it’s important to build a personal relationship with your customers. Today, our customers are inundated with marketing messages–over 250 messages daily. With so much information flying at them, it’s not surprising that it is so hard to get their attention. In a rush to be more efficient, […]

For businesses that accept credit cards, the merchant account statement represents the sum of three basic types of charges: interchange, assessments and markups. Understanding the rates and fees that you are paying is one way to make sure you’re getting the best products and services for your credit card processing needs. At USB Payment Processing®,

If you’re an online merchant, you’ve probably heard about electronic payment gateways in reference to credit card processing, and you may even use one. However, there may be some confusion in your mind as to what exactly a payment gateway is and how it differs from a virtual terminal. USB Payment Processing® has the information

A lot of entrepreneurs get discouraged because they don’t have massive marketing budgets and assume there aren’t effective ways to promote their business without deep pockets. This is far from the truth. Even with an unlimited marketing budget, you still need to develop a creative campaign that will produce results. Marketing is more about your

One of the biggest challenges for a small business is competing with larger businesses with greater resources. One proven strategy for leveling the playing field is to accept credit cards. After all, Federal Reserve data released in 2014 revealed that 72 percent of consumers had at least one credit card. That’s a huge market that

Credit card processing is a broad term that encompasses several electronic payment card categories: credit cards of all stripes (“plain vanilla”, rewards, corporate), debit cards (signature and PIN), EBT (electronic benefits transfer), gift and loyalty cards. Another option that’s growing in popularity is the prepaid card. A prepaid card is actually a secured card because

There’s no way around it. People are overwhelmed with email. And with 205.6 billion emails sent per day — 112.5 billion of which are business related — “overwhelmed” is probably too polite a word. As a result, getting your own emails opened, read, and responded to is harder than ever. In fact, of all the business

The Better Business Bureau (BBB) is warning business owners about a new scam that has surfaced in some parts of the U.S. It’s related to the ongoing rollout of microchip-embedded EMV® payment cards and a fraudulent activity known as slamming. Slamming, as defined by the BBB, is a deceptive sales practice intended to switch a

Consider for a moment that one of your employees comes to you with what they consider to be a brilliant strategy: Stop charging for your product and give it away instead. When you question his logic, he insists that his approach will increase business tenfold. After all, just imagine all the customers you’d have when

In the last year or so, live video has become the talk of the town as it pertains to social media marketing. First, there was Meerkat and Periscope. Then there was Facebook Live. And now, Snapchat is taking over with over 200 million active monthly users. This begs the question – should businesses be using