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In the last year or so, live video has become the talk of the town as it pertains to social media marketing. First, there was Meerkat and Periscope. Then there was Facebook Live. And now, Snapchat is taking over with over 200 million active monthly users. This begs the question – should businesses be using […]

Snags in the EMV certification process continue to delay the transition to chip cards in the United States. Now a U.S. Senator has asked the Federal Trade Commission (FTC) to get involved to help protect vulnerable small- and medium-sized businesses (SMBs) and consumers. Senator Dick Durbin (D-IL) sent a letter to FTC Chairwoman Edith Ramirez

All businesses that accept payment cards are vulnerable to chargebacks, or a customer-initiated reversal of an electronic payment. Chargebacks can be a time consuming and expensive part of doing business, but there are ways to limit their impact. A chargeback occurs when a cardholder disputes a transaction directly with the card issuer, bypassing the merchant. There

As you may very well know, social media isn’t always easy to handle when it comes to marketing your business. You’ve read article after article on how to succeed and maintain relevancy in the social media world, but it can be hard to keep up with the ever-changing platforms. What follows are seven social media

The Need for a Customer Retention Strategy Depending on the study and industry, the cost of acquiring a new customer can cost as much as five to seven times more than retaining an existing customer. Unfortunately, only 40 percent of companies actually have an equal focus on acquisition and retention. Sadly, the majority of businesses

No, Quick Chip is not the newest fast food snack treat to hit the market, but it is related to dip, sort of. Quick Chip for EMV®, a technology enhancement that optimizes chip card processing and speeds up checkout times, has been announced by Visa®. Available for free to payment processors, acquiring banks and other

The next time you contact your credit card issuer’s call center, you may become part of their newest weapon in the war against fraud: voice-recognition software that runs calls through advanced bio metrics to identify criminals. A voice bio metric, or voice print, is a numerical representation of the sound, pattern and rhythm of an

New survey results from The Strawhecker Group (TSG) estimate that only 37 percent of U.S. merchant locations are EMV-ready just months after the October 2015 liability shift. Despite concerted, industry-wide efforts, it appears that many businesses are just not getting the message. For the uninitiated, EMV is a globally-accepted standard that replaces a payment card’s

Verification of online payments is about to go a whole new route. In February, MasterCard® launched “selfie pay” as an upgrade to online payment security. Offered as an alternative to the credit card network’s current security measures that require users to enter a PIN code, password or verification code when completing their purchases, “selfie pay”

You may have watched some those super-expensive Superbowl ads go viral over the years and lamented your own small (or nonexistent) marketing budget, knowing that kind of exposure is out of reach. Well, it may not be after all. After this year’s Superbowl, the Brewers’ Association, an industry group representing the majority of craft brewers