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The holiday season is approaching, and with it comes colder weather, hot cocoa, and additional holiday expenses. If you’re a business owner, you know that while the holiday season brings more customers, this seasonal rush also leads to additional expenses. Holiday and seasonal periods leave many business owners scrambling for cash. Whether you need to […]

Get into the holiday spirit with festive and charitable marketing initiatives. The holiday season is fast approaching — it’s almost time to start getting ready for Thanksgiving and Christmas. Aside from spending time with friends and family, you still have to worry about your business as the holiday season draws near. Specifically, you have to

UNDERSTANDING WHAT MERCHANT SERVICES IS ALL ABOUT With “back-to-school” time in mind, this is a good time for business leaders to get a back-to-fundamentals review of merchant account services. WHAT IS A MERCHANT ACCOUNT SERVICE PROVIDER? A merchant account provider, aka a credit card processor, is an entity that provides you with the ability to

EVERY INDUSTRY HAS ITS BUZZWORDS. HERE’S A FEW KEY WORDS FOR THE PAYMENTS INDUSTRY TO KEEP YOU IN THE KNOW. BIOMETRICS (AND IDENTITY) One trend that is already well underway is the use of biometrics to confirm identity. The hope is that biometrics will allow us to move beyond the PIN and password with new

There are so many different marketing strategies out there, it can be difficult for small businesses to determine which ones make the most sense for them and which are going to provide the best ROI.  A current trend is video marketing with 50% of internet users looking for videos related to a product or service before

If you’re a business owner, you know fighting fraud is an ongoing struggle. “Organizations worldwide lose an estimated five percent of their annual revenues to fraud,” according to the Report to the Nations’ 2018 Global Study on Occupational Fraud and Abuse by the Association of Certified Fraud. EMPLOYEES: YOUR BEST FRAUD PREVENTION RESOURCE While thinking about

Millennial spending behaviors and preferred payment methods are much different than those of previous generations. According to a study from TD Bank, 41 percent of millennials state they shop online “all the time.” So, how are millennials really spending their money? Before heading out for work in the morning, they may order a coffee or latte through

Branding, services, promotions, products, pricing, prints, blogs, advertising, research and social media — all of this is marketing. With all the marketing options out there, it can be difficult for small businesses to know what to do. Here are some simple steps to help you market your small business: 1. Get organized. Getting an organized plan

It’s been more than two years since the EMV® mandate went into effect (October 1, 2015), shifting liability for card-present fraud to whichever party is the least EMV-compliant in a fraudulent transaction. Basically, what this means is that if a customer comes in to your business and charges $1000 on an EMV chip card, and you

Disorganization and a lack of math skills and marketing acumen are what small business owners are concerned about, according to a recent survey. Despite these concerns, though, most small business owners are optimistic. Conducted in late December of 2017 by market research firm Critical Mix, the survey polled just over 500 small business owners about